Asics

Asics


The sportswear brand Asics stands for "anima sana in corpore sano" which translates as "a healthy soul in a healthy body".


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Asics is a Japanese multinational corporation that produces sportswear. The name is an acronym for the Latin phrase anima sana in corpore sano (translated by Asics as "a sound(healthy) mind, in a sound body"). Products manufactured and marketed by Asics include footwear (sneakers, sandals), clothing (t-shirts, jackets, hoodies, compression garments, pants, shorts, socks), and accessories (bags, backpacks, caps).

Asics began as Onitsuka Co., Ltd on September 1, 1949. Founder Kihachiro Onitsuka began manufacturing basketball shoes in his hometown of Kobe, Hyogo Prefecture, Japan. The range of sports activities serviced by the company expanded to a variety of Olympic styles used throughout the '50s, '60s, and '70s by athletes worldwide. Onitsuka became particularly renowned for the Mexico 66 design in which the distinctive crossed stripes (now synonymous with the company brand) were featured for the first time. Martial arts star Bruce Lee was the first known celebrity to popularize this design. Onitsuka Tiger merged with GTO and JELENK to form Asics Corporation in 1977. Despite the name change a vintage range of Asics shoes are still produced and sold internationally under the Onitsuka Tiger label.

Asics generated 171 billion yen in net sales and 13 billion yen in net income in the fiscal year 2006. Sixty-six percent of the company's income came from the sale of sports shoes, 24% from sportswear, and 10% from sports equipment. Forty-nine percent of the company's sales were in Japan, 28% in North America, and 19% in Europe.

Asics bought the Swedish outdoor brand Haglöfs, for SEK1,000,000,000 ($128.7million) on July 12, 2010. The company announced on October 4, 2011, that it would be the new official kit manufacturer for the Australian Cricket Team, replacing German manufacturer Adidas.

In March 2021, while several Western clothing brands expressed concern over allegations of forced Uyghur labor involved in Xinjiang cotton production, Asics announced that it would continue to source cotton from the region.


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