Nutella takes 25% of the world's hazelnut supply as of 2021. Ferrero gets these hazelnuts from Turkey, Italy, and Chile.
According to BBC, Ferrero purchases a quarter of the world's hazelnuts every year to meet its Nutella-making needs. Mental Floss says that this comes to more than 100,000 tons. On Nutella's website, Ferrero writes that it gets these hazelnuts from Turkey, Italy, and Chile. They're harvested from the start of August to the end of September in the Northern Hemisphere; to always have fresh hazelnuts, Ferrero also now sources from the Southern Hemisphere, where harvest time is from February to March.
Nutella is responsible for making hazelnuts such a trendy crop and therefore driving prices up. In 2014, a late frost cut Turkey's hazelnut supply in half, and prices skyrocketed by 60%. People in places where hazelnuts had never been grown before, like New Jersey, are trying to grow these valuable, Nutella-ready nuts.
As Mental Floss reports, 52 of these sought-after hazelnuts make their way into each 14-ounce jar of Nutella. They're combined with cocoa, palm oil, sugar, and milk powder (per Healthline) to make the dreamy, creamy (if not very healthy) spread that makes every meal just a little tastier and improves countless recipes.