The idea came to farmer Holly Poad after her family lost their barn in a fire. Poad was desperate for a way to keep her newborn calves from getting frostbite and invested in calf jackets and a pair of calf earmuffs.
In order to save money, she asked Ewers who owns an embroidery business if she could sew some additional pairs. Ewers ran with the idea, coming up with the design that would eventually become Moo Muffs.
But Ewers was afraid that if the fleece got wet, the earmuffs might actually end up damaging the calves' ears. So in addition to the fleece, Ewers added a water-repellent material to the outside and also included adjustable straps.
Poad posted the design to both the farm's Facebook page and on several show cattle social media groups, announcing that she was selling the Moo Muffs for $20 a pair. People clamored for their own pairs.