Volvo's Logo

Volvo's Logo


Volvo is Latin for 'I roll.' Its logo is a circle with an arrow pointing out, which is an ancient chemical symbol for iron. It is also one of the oldest ideograms in Western culture.


share Share

When the decision was taken to start producing Volvo cars in August 1926, financial backer Svenska Kullagerfabriken – SKF – reactivated a company that had been idle since 1920 for the purpose. The name of that company was Volvo — formed in 1915 for the manufacture and marketing of bearings for the automotive industry.

The SKF management came up with the Volvo name. It was simple and easy to pronounce in most places around the world with minimal risk of spelling errors. It also held an immensely strong symbolic connection to the company's entire operations.

"Volvere" is the infinitive form of the verb "roll" in Latin. In its first person singular form, the verb "volvere" becomes "Volvo" i.e. "I roll." Its Latin form gives rise to several derivations of the word that in one way or another, and many languages too, describe a rotating movement, for instance, revolver.
When Volvo was reactivated, for its logo the company adopted the ancient chemical symbol for iron — a circle with an arrow pointing diagonally upwards to the right.

This is one of the oldest and most common ideograms in Western culture and originally stood for the planet Mars in the Roman Empire. Because it also symbolized the Roman god of warfare, Mars, and the masculine gender (as every bird-watcher can tell), an early relationship was established between the Mars symbol and the metal from which most weapons were made at the time, iron.


Passenger Cars

In 2016, for the first time in history, over 70 million passenger cars were produced in a single year.

Read More
New Car Smell

New car smell is the smell of various compounds that are used for manufacturing. The smell is intoxicating and the manufacturers are adopting measures to get rid of this smell.

Read More
Travel to Moon by Car

It would take less than 6 months to get to the Moon by car at 60mph (95km/h).

Read More
Tata Nano

Tata Nano, manufactured by the Indian automotive giant Tata Motors, is the world's cheapest car.

Read More