Speed Camera Lottery

Speed Camera Lottery


Sweden experimented with a practice that drivers who drove under the speed limit would have won a lottery where funds come from the fines paid by speeders. The average speed limit was reduced by 22 percent.


share Share

Stockholm experimented with rewarding compliance while punishing free-riders: if you drove at or under the speed limit, you would be entered into a lottery where the prize fund came from fines that speeders paid. The so-called speed camera lottery is the perfect solution for facilitating behavior change on the roads.

Kevin Richardson entered into Volkswagen’s The Fun Theory competition in 2010 with his idea about the speed camera lottery. The concept was so powerful that a year later, Stockholm put it to the test temporarily. When your car passed by a specific crossing, a camera snapped a photo of it and measured its speed. If the driver was above the speed limit, a fine was imposed. However, the money was used to enrich a unique fund – the lottery prize for obedient drivers. If you were not a speeder, you could participate in the lottery, and you had the chance to win some money from those who didn’t follow traffic rules.

It’s simple and brilliant. Sticks and carrots on an entirely new level. It punishes free-riders and rewards behavior benefiting the entire community through a fun game. No wonder Sweden was eager to put the idea to the test. In the trial case, 24,857 cars passed the cameras, and the average speed limit was reduced from 32 km/h to 25 km/h (by 22 percent).


Speed Camera Lottery

Sweden experimented with a practice that drivers who drove under the speed limit would have won a lottery where funds come from the fines paid by speeders. The average speed limit was reduced by 22 percent.

Read More
Australia and Volcanoes

The only continent with no active volcanoes is Australia.

Read More
The Yamato Dynasty

The Yamato dynasty of Japan traces its origins to 660 A.D., making them the oldest continuous hereditary monarchy in the world.

Read More
Saudi Arabia

There are no rivers in Saudi Arabia.

Read More