Hugo Boss AG, often styled as BOSS, is a German luxury fashion house headquartered in Metzingen. It was founded in 1924 by Hugo Boss and originally produced general-purpose clothing. With the rise of the Nazi Party in the 1930s, Boss began to produce and sell Nazi uniforms.
Boss would eventually supply the wartime German government with uniforms for organizations such as the Hitler Youth and Waffen-SS, resulting in a large boost in sales. After World War II and the founder's death in 1948, Hugo Boss started to turn its focus from uniforms to men's suits.
The company went public in 1988 and introduced a fragrance line that same year, added men- and womenswear diffusion lines in 1997, a full women's collection in 2000 as well as children's clothing in 2006/2007, and has since evolved into a major global fashion house. As of 2016, it owned more than 1,100 retail stores worldwide.