Sweden's Official Twitter Account

Sweden's Official Twitter Account


Sweden's official Twitter account had been managed by random citizens for 7 years until 2018.


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Sweden is rightly famous for many things — its natural beauty, its health care, its wealth, Ikea — but one of the country's most public achievements, it's Twitter, doesn't always come up in those conversations. Since 2011, the Swedish Institute has handed over the keys to the country's official Twitter account to a new Swede every week, letting them tweet anything they want. The goal was to show the country as it really existed through the eyes of its various citizens.

As of 2018, however, the project is dead. In its announcement of the closure, the Swedish Institute didn't exactly say why it was choosing to shutter the Curators of Sweden project, but it gestured at the reason is just how the internet has changed. "It was a groundbreaking initiative when it was launched," one of the project's founders said. "The internet and social media have since developed at an unprecedented rate. Every project has an end, and it is time for us to move on.


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