The Beautiful Game (Portuguese: jogo bonito) is a nickname for association football, popular within media and advertising though rarely used by fans, which was popularized by the Brazilian professional footballer Pele. Although the exact origin of the phrase is disputed, football commentator Stuart Hall used it in 1958. Hall admired Peter Doherty when he went to see Manchester City play at Maine Road and used the term "The Beautiful Game" to describe Doherty's style when playing.
The exact origins of the term are disputed. The origin has been attributed to Brazilian footballer Waldyr "Didi" Pereira, and the presenter Stuart Hall claimed to have originated it in 1958. The English author and football fanatic H. E. Bates used the term earlier, including in a 1952 newspaper piece extolling the virtues of the game entitled "Brains in the Feet”.