Babies prefer black and white, high-contrast images to colored, graphic ones.
In the first year of life, there are limitations in babies’ vision and they respond well to simple, bold patterns with high contrast. These types of toys and resources support their visual development, inviting babies to engage whilst offering stimulation that will keep them captivated for short periods. The visual contrast encourages babies to explore the different patterns and textures offered, giving a multi-sensory experience to young explorers. Strong black and white patterns also help babies to develop their ability to focus their attention and levels of concentration.